The Rise of Technology and Fundraising Education

FS: How do you balance all the new technologies with traditional fundraising channels?
MS: We still comprehensively teach all the different ways of raising money, all the different audiences of raising money. My aspect of it is to teach how these new tools can be used to raise money and also to raise awareness and build engagement with new audiences, and create strategies where development teams, communications teams, boards of directors, foundations are all incorporating new tools to do better what they’re already doing. So often one can hear from the outside that this is an either/or thing. It’s not. The old stuff still works pretty well. The new stuff can help the old stuff do even better.