The Rise of Technology and Fundraising Education

Social media is a new language, a new platform for communications. The one thing all institutions need to keep in mind and need to strive for is how to go to where conversations are happening, not keep expecting people to come to them. That’s true of all organizations. Social media moves a lot of power outside of the organization into the hands of a lot of people who want to do well and good too. So we’re seeing the role of the nonprofit sector changing as well — where they’re not just the standard middlemen who are collecting money and then distributing it, but mostly looking at new pools of supporters and seeing their job now as helping these new pools to collectively work for a cause and find a way to create measurable impact. Everyone’s upping their game now as more people enter the sector and more tools now can be used to affect change.