Ring a Bell or Make a Donation: It's Your Call
The Salvation Army didn't get the results it was expecting from its holiday online fundraising initiatives, but you won't hear any complaints.
“When donors came to our site looking for ways to get involved, the simplest way was to just check the donation option and make a credit card donation, and not to bother in any other way,” explains Maj. George Hood, the program’s national coordinator.
But despite disappointing returns from the Online Red Kettle program, the organization generated $1.6 million in Internet donations during the 2003 holiday season — double that of 2002.
- Companies:
- Salvation Army
Related Content
Comments
