Ring a Bell or Make a Donation: It's Your Call
The Salvation Army didn't get the results it was expecting from its holiday online fundraising initiatives, but you won't hear any complaints.
“People came to the Web site in record numbers,” Hood shares. “We gave [online visitors] four different options: You could purchase a toy for an angel tree in your community, you could sign up to become a volunteer bell ringer, you could ask your friends to contribute, or you could just make a donation. And that was the option that most people chose.”
- Companies:
- Salvation Army
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