Doing What's Right

• Doesn’t it make your stomach churn when you see sound-alike charities confusing donors and raising money off the brand of legitimate charities that are actually doing the work?
• Doesn’t it gnaw at you when you see nonprofits mislead the giving public in order to raise more money?
• Doesn’t it make you sick when consultants hoodwink nonprofits and their donors with fundraising campaigns where, even after years, the bulk of the money goes to the consultants and not the work of the nonprofit?
• Shouldn’t we all give voice to our outrage whenever someone bilks a charitable donor?

At the recent Direct Marketing Association Nonprofit Federation Conference in New York, Art Taylor of the Better Business Bureau’s Wise Giving Alliance talked about our industry’s impressive work to self-regulate. I believe we need to take that self-regulation to a new level.