Doing What's Right
The same values must hold true in our fundraising as in our missions.
What it’s all about
That’s why I’m so impressed with the DMA Nonprofit Federation’s newly released Principles & Best Practices for Accountability in Fundraising. (Hats off to Shannon McCracken of Special Olympics International and her DMA Nonprofit Federation colleagues.)
Industry leaders are now saying that if you as a nonprofit or a consultant want to be part of the DMA Nonprofit Federation, you need to adhere to a code of ethics. (The Association of Fundraising Professionals also has a long-standing code of ethics for fundraising professionals. You can read it here.)
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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