Doing What's Right
The same values must hold true in our fundraising as in our missions.
I urge every nonprofit and consultant to become a member of the DMA Nonprofit Federation and to adhere to — and promote — ethical behavior.
We operate thanks to the public trust. Countless hurting people depend on nonprofits. Countless donors entrust their resources and their dreams to nonprofits. We must never be afraid to do what’s right. As Dr. King pointed out, society’s punishments are small compared to the wounds we inflict on our soul when we look the other way.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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