The Search for Sneezers: How to Find Online Fundraisers in Epidemic Proportions

I know it’s an odd way to start a discussion about online fundraising, but I think it’s appropriate. As many of you traditional fundraisers know, 80 percent of the money in a fundraising campaign comes from 20 percent of the donors. This happens online, as well, but with an important difference. In an offline capital campaign, the 80/20 effect occurs because a few donors make very large gifts. In an online fundraising campaign, the 80/20 effect occurs because a few fundraisers not only rise to the challenge, but exceed all expectations.