The Search for Sneezers: How to Find Online Fundraisers in Epidemic Proportions

Remember your old-fashioned walkathon? Participants were asked to register and then solicit donations from their friends and family using a pledge form they received in the mail. Once participants completed the walk-a-thon, they followed up with those who had pledged and collected their donations. In the 21st century, leveraging the Internet, this process happens at warp speed. Rather than carrying around pledge sheets, participants e-mail or message their friends who link to a personal fundraising page and make secure, online donations.