The Search for Sneezers: How to Find Online Fundraisers in Epidemic Proportions

Since this process is now digital, and since we can predict that 80 percent of the online donations will be raised by only 20 percent of the online fundraisers, it provides an unprecedented opportunity for fundraising organizations to identify and cultivate these online fundraising sneezers. As soon as an online fundraising campaign begins, sneezers will leave behind clues for those paying attention. They will not only register for the fundraising campaign sooner than most, but they’ll be more likely to lead an online fundraising team (if your campaign and technology allow for this). If you’ve asked your fundraisers to set an online fundraising goal, sneezers will set goals that appear impossibly high. If you can view the number of e-mails being sent from your online fundraisers, sneezers will be sending 10 times the average.