The Search for Sneezers: How to Find Online Fundraisers in Epidemic Proportions

Once you’ve identified a prospective sneezer or group of sneezers, treat them differently. Don’t just send them the same blast e-mail that you’re sending to the entire online campaign. Let them know they’re special. Surprise them by having your president give them a thank-you phone call well ahead of the campaign deadline, as it will motive them to do even more!