Is It in the Stars?
The secret to a fundraising windfall might well be — if you know how to choose, contact, woo and even groom the right celebrity spokesperson for your organization.
It’s a wonderful dream, but one that needs to be thoroughly planned to actually grow to fruition.
Many organizations have strategically recruited a celebrity spokesperson with outstanding results. These highly recognizable individuals embrace the mission of the organization, providing valuable media clout. Consider:
- Boys and Girls Clubs of America is thrilled that Denzel Washington enthusiastically supports its mission.
- St. Jude Children’s Research Hospital not only welcomes the long-time help of Marlo Thomas but also benefits from the striking visage and enormous popularity of Jennifer Aniston.
- The Alzheimer’s Association has benefited from the tireless support of David Hyde Pierce of “Frasier” fame.
What makes these celebrities outstanding spokespersons is their personal commitment to the cause.
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