Is It in the Stars?
The secret to a fundraising windfall might well be — if you know how to choose, contact, woo and even groom the right celebrity spokesperson for your organization.
Almost ready
With answers to those questions in mind, you’re getting there but you’re not quite done. There are three more important questions your organization must answer before you embark on finding a celebrity spokesperson:
- Are you a creditable organization? Can you honestly present a legitimate case for enlisting the help of a celebrity?
- Are you ready, willing and able to present your case to the celebrity? If celebrities don’t see a need, they generally will decline service.
- Can you commit the time necessary to groom and educate the celebrity spokesperson?
“You can’t just think that you can get a celebrity spokesperson and hope that person is going to be knowledgeable of your mission,” Tateel emphasizes. “You have to train them, give them briefing notes so they know the most important elements of your mission. Educating a celebrity about your organization takes time, patience and enthusiasm.
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