The secret to a fundraising windfall might well be — if you know how to choose, contact, woo and even groom the right celebrity spokesperson for your organization.

By Bill J. Harrison

“It’s not easy to get a celebrity spokesperson,” she continues. “Sometimes it starts with developing an honorary board of advisors that includes celebrities who already have an interest in the cause. Initially, all they have to do is lend their name or give a quote for a mailing. Once you have obtained their interest at that level, then you begin to educate them slowly about the work of the organization.