The secret to a fundraising windfall might well be — if you know how to choose, contact, woo and even groom the right celebrity spokesperson for your organization.

By Bill J. Harrison

There is considerable work and planning in finding, recruiting and motivating a celebrity to serve as your organizational spokesperson but, as Tateel explains, “The payoff for your organization can be huge if you find the right celebrity and it’s the right match.”

Bill J. Harrison, CFRE, is the president of iteachfundraising.com. He teaches fundraising strategy in classes at Arizona State University and to charitable organizations nationwide. Contact: www.iteachfundraising.com.