The Seven (or Nine) Things Everyone Wants

Need 4: To have HOPE for the future

Forget doom and gloom, finger-wagging campaigns. People hate them.

Examples of hopeful messaging:

* Earth: The Sequel has been up for 2 weeks and has received 15,000 views.

* The Yes We Can Obama video.

The bottom line: Ix-nay on the apocalypse. Persuade through inspiration.