The Seven (or Nine) Things Everyone Wants

Need 5: To have the security of TRUST

People are starved for a sense of trust. That’s why we glom on to authentic messengers.

Examples of authenticity:

* 76 percent of givers according to Cone [studies] say they are influenced by friends and family. SixDegrees allows people to create widgets that feature a photo of themselves and 250 characters of text about why they support a particular cause.