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Need 6: To be of SERVICE
The No. 1 reason people stop giving to a nonprofit is that they feel like they are being treated like an ATM machine. They want to help, but they also want to be of service and to have different ways of serving. That need is not being fulfilled if all they hear is the unimaginative drumbeat of dollars.
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- Denny Hatch Associates Inc.
Katya Andresen
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