The Seven (or Nine) Things Everyone Wants

If you missed our session, we summed it up in the title: “The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach.”

Some very human principles make or break the success of absolutely everything you do online. These are the kind of truths Buddha or Freud — explorers of the deepest recesses of the human mind — talked about. To achieve true marketing “enlightenment,” you need to tap into fundamental human needs with your technology — rather than hoping technology can inspire alone. You may think this sounds a bit like [psychologist Abraham] Maslow — and it is — but with a twist: Maslow was uncovering human needs; we are showing how his and other deep needs can be employed to foster a more humane world.