Roll the Stone (of Mediocrity) Away
The Sisyphus Syndrome can cause
your normally smart organization to do some stupid things that work against its success — fundraising and otherwise.
You may be able to use storytelling as a way to share knowledge. One of my colleagues, Angela Cluff, is working with UNICEF internationally, helping it produce its global case for philanthropic support. UNICEF is, not unreasonably, an organization committed to accuracy and transparency. However, instead of the usual dry, schematic document explaining how worthy UNICEF and its work are, it uses stories and storytelling as a core technique to share ideas and principles across the organization and then with donors.
Related Content
Comments
