The Six Fatal Flaws of Donor Newsletters

One of the main ingredients of a donor newsletter is, well, news. But your newsletter shouldn’t read like a local newspaper rife with lofty objectivism; it should be personal, conversational and intimate -- a lot like good direct mail, says Tom Ahern, ABC, of Ahern Communications Ink.

Donors are interested in reading about three basic things: accomplishments (What did you do with my money?); vision (What could you do with my money?); and recognition (I want to be thanked for contributing my money.).