The Six Fatal Flaws of Donor Newsletters

In his session here yesterday, Ahern outlined six of the most common flaws ailing donor newsletters:

1. No news is NOT good news. Without something “new” or substantial to report, donors often will lament, “Tell me something I don’t know.” You will never bore anyone into paying attention to you, Ahern says, so if you don’t have any news, invent some. Ahern advises fundraisers to troll for “Did you know?” and “from the field” stories -- anything exciting that’s happening with your constituent base. People will read them.