The Six Fatal Flaws of Donor Newsletters

Part of this flaw, Ahern says, is due to the fact that many fundraisers don’t know how to properly design and lay out content.

“Anytime you place black type on anything else but white space, you drastically lose readership,” Ahern says. “But the most reader-hostile technique of all is to use reverse type. On a whole, Times Roman is five times easier to read than sans serif fonts like Arial and Helvetica.”