The Six Fatal Flaws of Donor Newsletters

Ahern also shares a successful format in which newsletters are presented: 11 inches by 17 inches, folding to four 8 1/2-inch-by-11-inch pages; two-color printing; no glossy process; no self-mailers; and tucked in a No. 10 envelope.

3. The use of feeble or “non” headlines. “A headline is the entry point of your story,” Ahern affirms, “and 80 percent [of your donors] don’t go any deeper.”