The Six Fatal Flaws of Donor Newsletters

“The verb is the story,” Ahern stresses.

4. Relying heavily on statistics to tell the story. Stats lack emotion and a visceral ability to persuade, inspire and motivate people to give.

5. Losing sight of the audience. “Donors have to feel like they’re changing the world,” Ahern says. “The more you do that in your donor newsletter, the more money you will raise.” Remember you are talking to your donors; they know you. Be personal and conversational.