easiersaidthandone: The Curse of Too Much Mail

Even one piece of dumb, misdirected, irrelevant junk mail is too much. Even one appeal that fails to connect or treat a donor with respect is too much. Even one self-absorbed, look-at-me, brand-cop-driven message is an annoying mailbox-clogger.

But relevant mail is always welcome. It fits into the donor's world. It's about her. It talks about things she cares about. It's relational, real, and makes her feel empowered and connected. Make your fundraising like that, and you'll get fewer too-much-mail complaints — even if you send a lot of mail.