easiersaidthandone: The Curse of Too Much Mail
Stop sending me so much mail! You're annoying me and wasting money! I'll never send you a red cent again!
This message can cause many organizations to spring into action: They apologize profusely (and sometimes publicly) for mailing too much. They slash their mailing schedules, eliminating impacts right and left. They even change their fundraising styles, making them more circumspect and tentative, hinting at need instead of actually asking. The reason organizations might treat these two complainers so differently is this: With the alien-invasion guy, nobody buys the factual premise of the complaint (I hope). But the too-much-mail complainer? She's articulating something many suspect to be true. She's confirming a fear that fundraising eventually alienates not only her but everyone else too.
