easiersaidthandone: The Curse of Too Much Mail

The truth about too much mail

Here's the good news: There's no factual basis for the belief that sending a lot of mail hurts donors or damages revenue by chasing them away.

Go back and read that sentence again. Because it's the most important thing I have to tell you today.

In fact, every single test and study on this topic that I've been part of (and that's a lot) has shown the opposite to be true: Adding more impacts to your schedule increases revenue and improves donor retention. It's positive in both the short and long term. (There are two small but meaningful exceptions. See sidebar.)