easiersaidthandone: The Curse of Too Much Mail
The surprising truth about the impact fundraising has on donors.
If you believe fundraising is meaningful communication between like-minded people, a beautiful connection between souls who want to work together to change the world — you'll do better work. You'll connect more successfully with more donors. I promise.
I can't prove this, but I believe that the quantity of mail is almost never the real problem, even for those donors who say it is. The real problem isn't too much mail, but too little relevance. The wrong message sent to the wrong people at the wrong time.
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