The Three R’s of Fundraising Success

By Jay Love

In addition, many individuals will become life-long supporters of the mission and thus your organization, without actually becoming personal friends. And that’s just fine, because it means you’re mastering the steps to building a relationship.

Just keep applying the natural steps we all embody with our dearest friends. Obviously, outlining all of the steps could easily be another full article. Suffice to say that keeping some of the following in mind will start you in the proper direction: listening, remembering, relating, caring, staying in touch, informing, asking, helping and thanking.

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Jay Love Author's page Jay Love is the co-founder and current chief relationship officer at Bloomerang. He has served this sector for 33 years and is considered the most well-known senior statesman whose advice is sought constantly. Prior to Bloomerang, he was the CEO and co-founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. He is a graduate of Butler University with a B.S. in business administration. Over the years, he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.