The Three R’s of Fundraising Success

By Jay Love

The second R is RESEARCH. This doesn’t have to be fancy, although it is easy to be quite professional with the many wonderful prospect research/screening tools on the market. A key new development in the area is the online look-up service. Such online services allow you to easily identify wealth via asset listings. Those services, usually much more economical than a complete screening of your prospects, allow you to look up details about individuals one at a time.

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Jay Love Author's page Jay Love is the co-founder and current chief relationship officer at Bloomerang. He has served this sector for 33 years and is considered the most well-known senior statesman whose advice is sought constantly. Prior to Bloomerang, he was the CEO and co-founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. He is a graduate of Butler University with a B.S. in business administration. Over the years, he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.