The Three R’s of Fundraising Success

By Jay Love

The third and final R is the most often overlooked, but never by the top fundraisers. It is RECORD KEEPING. Yes, just like the top sales and marketing professionals I have known, the top 20 percent of the fundraisers achieve more than the next 80 percent combined.

In this day and age, it is so easy to truly have at your fingertips hundreds of details on a thousand or more key people you are building/maintaining relationships with. The best professionals know their brains can only keep so many details on so many such individuals.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 All Next »

0 Comments

View Comments

Companies:
E-Target.com

Jay Love Author's page Jay Love is the co-founder and current chief relationship officer at Bloomerang. He has served this sector for 33 years and is considered the most well-known senior statesman whose advice is sought constantly. Prior to Bloomerang, he was the CEO and co-founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. He is a graduate of Butler University with a B.S. in business administration. Over the years, he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.