The Three Stages of Solicitation

Wealth isn’t everything. Being wealthy in and of itself is no reason for a person to make a gift to your organization. The researcher’s task is not only to seek information about a prospect’s capacity, but also the his or her affinity for your mission and inclination to make a gift. Look for recent, regular and larger gifts. Look for personal involvement with the organization as a volunteer, a participant in the program or a service on the board. And look for giving or involvement with other organizations that have similar missions.