The Three Stages of Solicitation

A statistical model can be used to identify characteristics of those who are most likely to give. You can then apply the model to the entire database to find prospects who have not yet made a large gift, but who statistically resemble those who have.

Make use of data from electronic databases to make your research time more effective. Many can be used without charge, while some require a fee or subscription. You can find links and information about many of these resources at www.aprahome.org/researchlinks/index.html#prospres