Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013
As measured by Who's Mailing What!, premiums are bouncing back for nonprofits. Find out how, why and what.
Nonprofit mail and premiums have teamed up successfully for decades, kind of like Tango and Cash — except that donors often will only give “cash” if the nonprofit will “tango” by offering a quality, soon-to-be-appreciated gift or “premium.”
(Note that I’m not speaking about “freemiums,” which are free gifts inside the mail piece, such as address labels or a bookmark. Instead, this is a discussion on the promised gift to arrive in the mail after a donation has been given.)
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