Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013
As measured by Who's Mailing What!, premiums are bouncing back for nonprofits. Find out how, why and what.
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Ethan Boldt
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The rest of the list
Examine the remainder of the list, and you reach the same conclusions: These are practical gifts that people actually want, plus they can further cement that relationship between donor and organization. Travel bags, blankets, umbrellas and windbreakers are all valuable, useful gifts for nearly every person — and they give the nonprofit ample landscape to “brand” each one for a potentially wider audience.
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