Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013

“Our donors are smarter than that … more so, they’re above that,” you may counter. But as any direct marketer can tell you, human behavior is a funny and predictable thing. The reciprocity principle, first of all, plays a significant role here. As Wikipedia declares, it’s “responding to a positive action with another positive action, rewarding kind actions.”