Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013
As measured by Who's Mailing What!, premiums are bouncing back for nonprofits. Find out how, why and what.
“You’re offering me a stuffed animal if I give you $30? Game on.”
Of course, not everyone agrees that premiums are the way to go. Fundraising expert Roger Craver recently declared in The Agitator that “every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value.”
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