Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013
As measured by Who's Mailing What!, premiums are bouncing back for nonprofits. Find out how, why and what.
Roger is not exactly shy in his pronouncements. For example, he equated premiums to “crack cocaine” in this screaming headline.
A debate in the comments sections soon ensued, led by a fellow from Australia who said, “many orgs are having a lot of success in getting premium recruited donors to commence a monthly gift very quickly after 1st gift.” Another mentioned that there’s a big difference between a bad premium and a good one.
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