Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013

So, who’s mailing what?
All that being said, let’s dive into the data from Who’s Mailing What! In other words, let’s look at what’s really happening. Who’s Mailing What! is the most complete library of direct mail and e-mail in the world and tracks more fundraising mail than any other database.

Comparing the first quarter of 2013 to 2012 and 2011 reveals some interesting trends right away. In 2011, 17.5 percent of fundraising mail used premiums. That sank by 6 percent in 2012, to 16.4 percent, before climbing to 22.2 percent in 2013 — that represents an overwhelming 35 percent growth in the first quarter of this year.