Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013
As measured by Who's Mailing What!, premiums are bouncing back for nonprofits. Find out how, why and what.
In other words, nonprofits are speaking out in favor of premiums in 2013, so they must be working.
Our hunch at Who’s Mailing What! is that premiums have made a comeback in part because fundraisers have begun to offer more relevant premiums that donors not only appreciate, but even want.
Getting back to that reciprocity principle, its true application is when there’s an equal balance on both sides — nonprofits want the gifts (donations) and donors want the gifts (the premiums). No longer are premiums simple throw-ins that a donor may think are cool or cute. Instead, it’s often something that is truly useful in a donor’s day-to-day life as well as connects the donor to the cause in a tangible way.
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