Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013
As measured by Who's Mailing What!, premiums are bouncing back for nonprofits. Find out how, why and what.
When you glance at that list of top premiums in 2013, immediately you notice that these are relevant, useful gifts. The most common premium in 2013 is a book! (So much for not treating the donor with intelligence.) For example, the Union of Concerned Scientists offers the book “The Consumer’s Guide to Effective Environmental Choices” to prospective donors, which serves to connect them more deeply to the cause as well as offer useful information.
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