Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013
As measured by Who's Mailing What!, premiums are bouncing back for nonprofits. Find out how, why and what.
Vietnam Veterans Memorial Fund offers the book “Dreams Unfulfilled: Stories of the Men and Women on the Vietnam Veterans Memorial” for any gift more than $20. Again, that’s a genuine connection between the nonprofit and the donor that can have a lasting, beneficial effect.
The second most used premium in 2013 is the tote bag, a workhorse premium that never seems to fatigue for fundraisers. It ranked No. 1 in 2012.
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