Premiums and Paid Products Spotlight: The Top 10 Premiums for 2013

In third, after climbing from fifth in 2012, is the water bottle. Nonprofits have found that metal water bottles also prove to be useful for donors, especially those with families. In addition, they offer a solid branding opportunity and again help bond the donor with the nonprofit.

Food & Water Watch gives its “sleek and stylish water bottle” made with “high-grade stainless steel” to those donors who give $35 or more. In the buckslip promoting the premium, it goes to great lengths to discuss its relevancy for both the donor and for the nonprofit’s anti-fracking campaign: “This bottle features the distinctive logo of our ‘Take Back the Tap’ water safety campaign,” and this bottle “is a healthier, money-saving alternative to petroleum-based plastic bottles.”