The Trinket Dilemma: Considering the Pros and Cons of Premium Incentives
Plus, as an affiliate-based organization, VOA was able to develop a geographic tier system for each chapter. The combination cut in half its cost to acquire a new donor.
Additional opportunities for donor acquisition might even include opening up new markets. As you probably know, the U.S. Hispanic population is rapidly growing in size, influence and affluence. And as the country continues to grow in cultural diversity, opportunities to target and test into new population segments are going to grow as well.
- People:
- Willis Turner
- Places:
- U.S.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
