The Trinket Dilemma: Considering the Pros and Cons of Premium Incentives
Yes, this kind of package testing can be frustrating and expensive. But if you’re really interested in the long-term growth of your organization, it’s absolutely necessary to continue the search for a breakthrough. Start with a careful, thoughtful and detailed analysis of your past test results. Then assemble your best team to brainstorm every aspect of your program. Bring in stakeholders from different sectors of your organization — not just program and fundraising people. If possible, you might even want to involve a long-time donor or two in the process.
- People:
- Willis Turner
- Places:
- U.S.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
