The Truths Behind Why People Give

Having some money in the box significantly increased giving. When the box was empty, giving was at its lowest. People tended to give what they saw in the box. If people saw bills, they tended to give the same denominations of bills. If they saw coins, they gave loose change. The smaller the "peer pressure" level of donation, the more often people chose to make donations. It's easier to go along with the crowd if it's cheap!