The Truths Behind Why People Give
Researchers’ complex findings boil down to a few essential ideas.
So when you fundraise, make it clear other people are supporting you. If you use tickers or thermometers in your campaigns, don't show progress until you HAVE progress. An empty thermometer will probably perform like the empty box.
TRUTH NO. 6
These are sweeping generalizations
Test for yourself. And happy fundraising. FS
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