The Truths Behind Why People Give
Researchers’ complex findings boil down to a few essential ideas.
After reflecting on what a lot of smart people have documented, I think the answers come down to several essential truths. (Note: All of the researchers mentioned here are referenced in the book.)
TRUTH No. 1
Giving is mostly emotional and irrational
The right brain tends to rule the left in giving, and people donate out of feeling more than thinking. In fact, if you get people to stop and think, they tend to give less.
Related Content
Comments
