The Truths Behind Why People Give
Researchers’ complex findings boil down to a few essential ideas.
TRUTH No. 4
Giving makes people happy
Researcher Michal Ann Strahilevitz puts it this way: "Most fundraisers probably don't think of themselves in the business of selling happiness to donors, but that is … their job."
Strahilevitz, Lalin Anik, Lara Aknin, Michael Norton and Elizabeth Dunn have shown why this is true:
Related Content
Comments
